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His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:The seven universal story points all humans respond to The real reason customers make purchases How to simplify a brand message so people understand it andHow to create the most effective messaging for websites, brochures, and social media. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies.
In this book, he shares the proven system he has created to help you engage and truly influence customers. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. If you use the wrong words to talk about your product, nobody will buy it.
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller.
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